Hi, I’m Cayley.
I build and scale impactful digital products.
I’m a product and program leader with 11+ years of experience launching, scaling, and optimizing digital platforms that drive growth and deliver meaningful user experiences. From building a category-defining marketplace to leading high-impact teams, I specialize in turning complex challenges into scalable, human-centered solutions.
What I Do
🚀 Product Strategy – Creating clear roadmaps that connect user needs with business goals
📈 Growth & Retention – Driving performance through data, CRO, and personalization
🎯 UX & UI Optimization – Elevating user experiences through A/B testing and behavioral insights
🏆 Team & Program Leadership – Scaling agile teams with strong execution and ownership
If you’re looking for a results-driven product leader with an entrepreneurial edge, let’s connect.
About Me
As Co-Founder & Head of E-Commerce at Made Trade, I led product strategy, digital operations, and growth for a sustainable marketplace that served over 43,000 customers and generated $10M+ in revenue. I oversaw a $200M+ catalog, built a remote cross-functional team, and developed a tech stack of 30+ integrated services—all while driving innovation through automation, user testing, and continuous iteration.
I thrive in fast-paced environments where data, design, and execution meet. With a background spanning consumer tech, e-commerce, and social enterprise, I bring a builder’s mindset to every role, whether that’s crafting a growth strategy, managing a digital transformation, or launching a new product from 0 to 1.
My expertise spans:
✅ Product Management – Vision, roadmap planning, and iterative development
✅ E-commerce & Marketplaces – Growth, retention, and operational scale
✅ UX, CRO & SEO – Optimizing customer journeys and discoverability
✅ Agile Team Leadership – Driving alignment across product, design, and marketing
✅ Program & Operations Strategy – Delivering results through streamlined execution
As a founder, I’ve raised capital, built a brand from scratch, and grown a business to national recognition. At my core, I’m a creative problem-solver who believes deeply in product-led growth, collaboration, and sustainable innovation.
Areas of Expertise
🔹 Product management & agile development
🔹 Growth strategy & conversion rate optimization
🔹 E-commerce & marketplace operations
🔹 UX research, user testing & A/B experimentation
🔹 SEO, content strategy & digital merchandising
🔹 Program management & remote team leadership
Education
Central European University – MA in Women’s & Gender Studies
University of North Carolina at Chapel Hill – BA in Linguistics & Hindi/Urdu